Pricing
Every seat sees the whole country.
Full depth, national reach. What’s bounded is how much you actively track — never how much you can see. Territory is your filter, not your license.
What a seat costs at launch
For yourself — $299 per month
- Mark everyone you know
Unlimited, free. Your personal network is yours to capture.
- Save anything
Collections without caps. Organizing is never gated.
- Track the 250 that matter
Stores or people. Tracking a person follows the person — even to a store you don’t track. Tracked means alerted: email digest and Slack.
Every seat includes
- Every rooftop in the country
- People, stacks, ownership, careers
- Faceted search
- Clean CSV export to your CRM
Track up to 250 accounts and people with full movement alerts, mark everyone you know, save as many prospects as you want, and export your lists to your CRM — for any dealership in the country.
For your team — from $499 per month
The best accounts for your company — and the fastest path into them.
- Connection Paths
How your team gets into an account.
- Stack-fit targeting
Tuned to what you sell in one onboarding session.
- Group monitoring
The group database: ownership, composition, acquisitions.
- Team white-space
High-value territory where the team has zero coverage.
- Aggregated field intelligence
Your reps’ own signals, rolled up.
- Usage visibility
Who’s actually using the tool you’re paying for.
Compose your team
Every org composes its own size.
Build your team
The platform fee includes your first leader and their working seat. Add hired reps — the whole team gets cheaper per seat as it grows.
- Platform (1 leader + working seat)
- $499
- 4 rep seats (× $269)
- $1,076
Discounts apply the day you grow; a band only goes up at renewal.
You pay → it’s yours. Company pays → the company sees it.
On a personal seat, who you know and what you’ve learned is private — full stop. On an org seat, your contributions roll up to the team map, and the product tells you so right where you type. No surprises in either direction.
Team plan vs. no team plan
What each plan sees, organizes, and tracks.
| Personal seat | Team plan | |
|---|---|---|
| Seeidentical | ||
| Every US franchise rooftop | included | included |
| People — titles, tenure, careers | included | included |
| Verified vendor stacks | included | included |
| Ownership groups | included | included |
| Faceted search | included | included |
| Organizeidentical | ||
| Mark everyone you know | included | included |
| Collections, uncapped | included | included |
| Clean CSV export | included | included |
| Track250 slots + alerts | ||
| Track 250 stores or people | included | included |
| Movement alerts — digest + Slack | included | included |
| Team layerteam plan only | ||
| Connection Paths | not included | included |
| Stack-fit targeting | not included | included |
| Group monitoring | not included | included |
| Team white-space | not included | included |
| Aggregated field intelligence | not included | included |
Do the math like a rep
$3,588 a year.
One deal you’d have missed — one GM you didn’t know changed, one store you didn’t know was in-market — covers it several times over. Your company spends five figures winning a rooftop. Knowing the rooftop is the cheap part.
The first 50 seats lock this price for as long as they keep it.
Not a discount — a thank-you for betting early.
No free trial.
Fifteen minutes on your own territory tells you more than thirty days poking around a strange one. You’ll know.
Bigger footprint, OEM program, something unusual? Talk to me directly.
Talk to me directly →Questions
The things reps ask.
- How does billing work?
- Monthly, cancel anytime. Annual prepay is a negotiated founding-cohort option — ask.
- What’s a tracking slot?
- One store or one person. Tracking a person follows the person — even to a store you don’t track.
- Can I track a whole group?
- Not on an individual seat. A group ranges from five stores to hundreds — one slot can’t price that fairly. Group monitoring is the team plan’s job.
- Is my network visible to my employer?
- You pay, it’s yours and private. The company pays, your contributions roll up to the team — and the product tells you so, right where you type.
- Are there export limits?
- Generous monthly caps — built for working your book, not bulk extraction.
- Where does the data come from?
- What dealerships publish about their own businesses, verified continuously. The full method is on How we know. How we know.
- What’s the coverage?
- Every US franchise rooftop. US-franchise-only, stated plainly.
- How fresh is it?
- Kept current, with every fact carrying its own date. Verified when we’re sure; marked preliminary when we’re not.
Beta access before launch
Help shape Cardinal Signal before launch.
We’re inviting a small group of dealership-industry beta testers to try Cardinal Signal early. Join the beta and we’ll start with the territory you know best — the people, stacks, and groups behind the rooftops you already work.
Beta access is limited. The first 50 seats still hold the launch price for as long as they hold it.