For reps · $299 a month
Walk in knowing.
The GM’s name and how long they’ve been in the chair. The stack you’re displacing. The group behind the building. Before you’re in the parking lot.
Join the beta for an early look at your own territory — real accounts, not a canned deck.
Monday, 7:40am
You’re forty minutes out.
Pull up the store. The GM’s been there fourteen months — came over from the group’s Chevy point. The service director is nine years deep.
They’re running a competing chat tool on the site and a trade-in widget on the VDPs, and the group just added its eleventh rooftop.
You walk in knowing more than the last three reps who pitched them.
The people the big databases never had
Fixed ops directors. Parts managers. F&I.
The 25-year car people who never made a profile anywhere — they’re here, because their stores put them there. With titles, tenure, and where they worked before.
The stack you’re pitching against
Know what’s installed before you pitch against it.
And which sister stores run it too.
The group above the store
One relationship at the group level is forty rooftop conversations you don’t start cold.
Your book of business
Pin from search. Track state. Notes. Export to your CRM when you’re ready.
Your CRM is where deals live. This is where knowing lives.
Search that thinks in territories
Toyota stores within 100 miles of Boston running a competing chat tool.
Twenty-seven results. Save it as a collection.
Your territory, reporting to you
Track 250 stores or people.
The digest lands in your inbox. The webhook lands in your team’s Slack. New decision-maker, stack change, ownership move — delivered, not discovered.
Receipts
Every fact carries its source and its date.
When we’re sure, it says so. When it’s preliminary, it says that too — in amber.
By the numbers
✓ VERIFIED · 2026-07-06confidence 3 of 3- US franchise rooftops
- 18,000US franchise rooftops
- dealer websites monitored
- 28,000+dealer websites monitored
- real people
- ~140,000real peoplefrom 400,000+ staff records
- vendor categories
- 20+vendor categoriesacross 22,000+ dealerships
- CMS coverage
- 90%+CMS coverage
The math
$3,588 a year.
One deal you’d have missed covers it — and you know what your company spends to win a rooftop.
Beta access before launch
Help shape Cardinal Signal before launch.
We’re inviting a small group of dealership-industry beta testers to try Cardinal Signal early. Join the beta and we’ll start with the territory you know best — the people, stacks, and groups behind the rooftops you already work.
Beta access is limited. The first 50 seats still hold the launch price for as long as they hold it.